The Tend blog
Notes on staying close.
Short, honest guides from the maker of Tend: keeping in touch when life gets busy, remembering the small details about people, and doing it without a subscription. Most of the advice works even if you never install anything.
A personal CRM without the subscription
Most apps in this category charge monthly, and the reminders stop when the payments do. How to set up a keep-in-touch system you pay for once, or build free with what's already on your iPhone.
GuideHow to keep in touch with old friends
A small system that survives busy months: choose your people, give each one a loose rhythm, and keep one note per person so you never have to open with "hey, long time!". Works with or without an app.
GuideApps that remind you to text your friends
Two free ways to get reminded with what's already on your iPhone, where they fall short, and what an app built for this adds. We make Tend, so we say so plainly.
GuideHow to remember names and the details that matter
Why a name is gone ten seconds after you hear it, and what to do in the first minute so it sticks.
GuideA simple personal CRM, for friends rather than sales
Most CRM apps are built for sales pipelines. Staying close to the people you care about needs much less: a list you chose, one note per person, and a gentle nudge before too long passes.
About Tend
The app these guides come from.
Tend is our keep-in-touch app for iPhone. Add someone in seconds, keep notes by voice or text, and get one calm nudge a day before you drift apart. Free with your closest 25 people, then $19.99 once. Everything stays on your phone.